Going shopping today? Some of those bargains can be awfully hard to pass up. But a new study out from the Wall Street Journal and a pricing-data firm called Decide Inc. indicates that a lot of those sales are bargains in name only. After studying 500 "doorbuster" ads, Decide found that nearly a third of the advertised items had been sold at lower prices earlier this year.
For instance, Home Depot is advertising a GE Adora dishwasher on sale this Black Friday for $598 - a claimed savings of $151. But Decide found that the same dishwasher was available during a Columbus Day sale last month for just $538.
According to the Journal, the best time to buy gift items like watches and jewelry is in October, which is when their prices tend to be the lowest. The best time to buy flat-screen TVs is around the New Year. There are true bargains to be found on Black Friday as well - as long as you do your homework.
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