Are you shopping today? You might notice the crowds being a little smaller than normal, despite the fact that a relatively late Thanksgiving has shortened the holiday shopping season this year. According to a Gallup poll, Americans say they will spend about $706 on gifts this year. That's down about 8 percent from last year's figure.
Despite the fact that the economy has been officially in recovery for a couple of years now, people still feel spooked. Nielsen's holiday shopping survey found that 68 percent of American consumers still feel like they're living in a recession.
If you are thinking about braving the crowds, here's a trip from the market-research firm ShopperTrak: Wait till next week. The crowds will be much lighter than this weekend, and the Black Friday deals will mostly still be in force.
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