Wednesday, May 7, 2014

The 54-Day Rule

Are you planning to fly somewhere for your summer vacation this year? If so, it's probably time to buy your airline tickets. The Web site CheapAir.com has analyzed more than a billion possible combinations of flights and lead times, and determined that the optimal point at which to book your flight is 54 days in advance.

It may be surprising that there was an upper limit on how far in advance you need to book, but CheapAir looked a lot further than those 54 days. They tested everything up to 320 days, but nothing worked better than 54. Earlier than that, the airlines usually don't bother to offer fare sales.

Some people believe that by waiting till the last minute, the airlines will offer cheap fares for unsold seats, but CheapAir found that that's a myth. The absolute worst time to buy a seat, the research showed, was always within 14 days of your flight.

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