The biggest shopping weekend of the year has arrived, and 69 percent of Americans — an estimated 164 million people — are planning to shop or considering shopping during Thanksgiving weekend, That's according to the annual survey released this week by the National Retail Federation.
Of those considering shopping the long holiday weekend, the survey found that 20 percent planned to shop on Thanksgiving Day (32 million), but Black Friday will remain the busiest day with 70 percent planning to shop today (115 million). A substantial 43 percent are expected to shop on Saturday (71 million), with 76 percent saying they will do so specifically to support Small Business Saturday. On Sunday, 21 percent expect to shop (35 million), and 48 percent are expected to shop on Cyber Monday (78 million).
Of those shopping, 66 percent said they’re doing so to take advantage of deals and promotions retailers will offer, while 26 percent cited the tradition of shopping over Thanksgiving weekend. Another 23 percent simply said that it’s something to do over the holiday weekend.
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