Are you spending money to celebrate the holiday this weekend? American consumers are expected to drop $18.11 billion on Easter, according to the National Retail Federation. Eighty-seven percent of Easter shoppers are expected to buy candy, spending $2.49 billion. Consumers are also projected to spend $5.74 billion on food, $3.27 billion on clothing, $2.87 billion on gifts, $1.29 billion on flowers, just over $1 billion on decorations and $780 million on greeting cards.
More than half of consumers (54 percent) plan to cook a holiday meal, while 16 percent will get a meal from a restaurant. Less than half (49 percent) of shoppers will attend church on Easter, and 15 percent will open gifts. Just under a third of consumers are planning an Easter egg hunt for the little ones in their lives.
This year's overall figure is a slight dip from the $18.16 billion projected in 2018. But with nearly 80 percent of survey respondents expected to celebrate, shoppers are projected to spend a little more on average: $151.25 in 2019 vs. $150.05 in 2018.
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