The World's Biggest Brands

Global research agency Millward Brown came out with its annual list of the world's most valuable brands this week, and it should come as no surprise that Apple remains the biggest brand in the world, for the second year in a row. They estimated the Apple name to be worth $183 billion, up 19 percent from last year.

Here's the rest of the Top Ten:

2. IBM at a value of $116 billion (up 15 percent from last year)
3. Google at $108 billion (down 3 percent)
4. McDonald's at $95 billion (up 17 percent)
5. Microsoft at $77 billion (down 2 percent)
6. Coca-Cola at $74 billion (up 1 percent)
7. Marlboro at $74 billion (up 9 percent)
8. AT&T at $69 billion (down 1 percent)
9. Verizon at $49 billion (up 15 percent)
10. China Mobile at $47 billion (down 18 percent)

The biggest movers among the top brands were Facebook, up 74 percent from last year, and the luxury clothier Hermes, up 61 percent.