Wednesday, December 2, 2009

The Fallout From Cyber Monday

Cyber Monday - the day when holiday shoppers supposedly all sit down in front of their computers to spend money - seems even more gimmicky than Black Friday, but apparently there's really something to it. The average online order on Monday was $180.03, compared to $170.19 per shopper on Black Friday. That's up from $130.24 on last year's Cyber Monday. Shoppers on Cyber Monday also bought 10 percent more individual items than on Friday, and 30 percent more items than last year.

And Cyber Monday is not even the biggest online shopping day of the year. This year, the date to watch might well be December 14th. Why is that date significant? It's the last day to order products online and have them arrive before Christmas.

But it's easy to overstate the impact of all that. Online purchases still account for only 6 percent of all shopping. Even 15 or so years into the Internet era, it's going to take a long time before Web shopping takes a sizable chunk out of bricks-and-mortar shopping.

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