Wednesday, July 23, 2014

Apple's Day

For many investors, Apple is still the most exciting report of earnings season, if for no other reason than to see how the market reacts. Apple's earnings report yesterday was a mixed bag: Earnings of $1.28 a share exceeded the Wall Street consensus of $1.23 a share, but the sales figure of $37.4 billion was slightly below the $38 billion forecast, although a notch up from the $35.3 billion in the year-ago quarter.

Apple used to beat its estimates regularly, by wide margins, so those results weren't enough to excite investors. Shares didn't move much after the announcement, but it was after hours; we'll know more about the reaction today.

The better numbers were found in iPhone sales, which were up nearly 13 percent, to 35.2 million units. The biggest impact came from China, where iPhone sales were up a whopping 48 percent. Mac sales were also a positive, rising by a surprising 18 percent.

No comments:

Post a Comment