The Broncos were the big winner last night, but in addition to the Panthers, another loser was the city of San Francisco. The NFL host committee is only reimbursing San Francisco $104,000 for the $4.8 million in city services it spent as the major city closest to Levi’s Stadium.
Last year, the city of Glendale, Arizona — home of the Arizona Cardinals — lost between $579,000 and $1.25 million hosting the Super Bowl, between public safety and transportation costs. That was the second time the city hosted the Super Bowl, and it lost even more the first time, coughing up more than $1 million in 2008.
Two years ago, here in New Jersey, we gave a $7.5 million sales-tax rebate to the NFL for the game held in East Rutherford. New Jersey Transit took the biggest hit - it estimated $7.2 million in additional costs covering the extra Super Bowl ridership, but only made $1.6 million in ticket sales and ad revenue.