Did you spend a lot of money getting ready for today? According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $8.4 billion, an all-time high in the survey’s 11-year history.
More than 171 million Americans planning to partake in Halloween festivities this year in one way or another. U.S. consumers are expected to spend an average of $82.93 apiece, up from last year’s $74.34.
According to the survey, consumers plan to spend $3.1 billion on costumes, which will be purchased by 67 percent of Halloween shoppers. They'll also spend $2.5 billion on candy, $2.4 billion on decorations and $390 million on greeting cards.