Monday, December 19, 2016

The Force Is Strong

How much can the rollout of a single product affect a company's stock price? If the company in question is Disney, and the product in question is the new Star Wars movie Rogue One, the answer is "a lot."

Rogue One opened at theaters on Friday, and pulled in $155 million at the box office over the weekend in the United States - a mark that's second only to that recorded by The Force Awakens, last year's Star Wars movie. Globally, the new movie earned an astonishing $290 million.

When the markets opened this morning, Disney stock jumped by 2 percent at the opening bell. That means Disney's market capitalization expanded by more than a billion and a half dollars in a single weekend.

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