Happy Halloween! It should be a fun one, given that candy sales are expected to rise 4.1 percent from last year, reaching $4.1 billion, according to data from IHS Markit. The sales increase is particularly impressive given that candy prices have dropped 0.9 percent compared with last year, marking the second consecutive Halloween candy price decline.
The National Retail Federation, which surveyed more than 7,000 consumers, estimates more than 179 million Americans will be participating in some type of Halloween festivities. That's up from 171 million last year.
Those figures mean this will be a lucrative holiday for retailers. By the trade group's calculations, this year's total Halloween spending - for costumes, cards, decorations, candy and more - will end up hitting a record $9.1 billion, up from $8.4 billion in 2016.
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