Black Friday is a week from today. About 38 percent of American consumers plan to shop on Black Friday this year, and six in 10 of those shoppers anticipate making at least half of their holiday purchases on that day, according to a new Reuters/Ipsos poll.
Fifty-nine percent of the people who plan to shop Black Friday deals intend to finish at least half of their holiday shopping that day. The poll showed 37 percent of consumers intend to do their shopping primarily or totally online, while 16 percent expect to shop primarily in a physical store.
American consumers are less interested in buying clothing, jewelry, electronics, toys and gift cards this year compared to years past, the survey found, but they are eager to spend more on food. By 2022, online grocery shopping could be a $100 billion industry, and as many as 70 percent of consumers could be doing a portion of their food shopping online.