Make your alternate plans early: America’s favorite Valentine’s Day candy won’t be available this year. Sweethearts, the conversation candy hearts that say KISS ME or MAD 4 YOU, will be missing from shelves this Valentine’s season after its original producer went out of business last year.
Candystore.com reports that conversation hearts were the most popular candy for the holiday in 2018. But that didn’t keep its original producer, New England Confectionary Company, known as Necco, from going out of business in July. Spangler, a candy company best known for its Dum Dum lollipops, acquired the Necco wafer and Sweethearts brands in September but did not have the time to produce the conversation hearts for this Valentine’s Day.
Sweethearts were the most popular Valentine’s candy here in New Jersey as well. So this year, you may have to settle for M&Ms, which were in second place in the Garden State last year, or a heart-shaped box of candy, which was third.
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