Americans spent more money Black Friday shopping in 2019 than ever before. Brick and mortar sales were up 4.2 percent over last year, according to an annual holiday spending report from Fiserv, Inc.
Electronics and appliances accounted for $214 per transaction on average, while shoppers spent $101 on sporting goods and $81 on shoes and clothing. Shoppers were willing to travel for a discount: A quarter of consumers traveled more than 25 miles to visit a physical store.
Online shopping also pulled in a record $7.2 billion on Friday, according to Salesforce. That's a 14 percent increase over last year. Even on Thanksgiving itself, digital sales in the U.S. rose 17 percent to $4.1 billion.