If you're one of the 37 million Americans over the age of 65, it may seem to you that every product in America is marketed toward young people in our society. But the older demographic might be the strongest economic force in the country, according to a study from the International Longevity Center in New York, and it's getting stronger all the time. In 20 years, there will be 70 million Americans over the age of 65.
The latest figures also show that this group is America's wealthiest: The median net worth of households headed by those 65 and over was over $100,000, while the average American household headed by someone under 35 - the kind most chased after by advertisers - was worth just $7,420.
So why are the younger generations more heavily courted? That's a good question. According to one estimate, three times as many businesses cater to teenagers as cater to seniors - but seniors have ten times as much money. This is a situation that's not likely to stand.
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