Friday, February 4, 2011

Super Commercials

The Super Bowl kicks off on Sunday night, and as usual, the telecast will be as much about the commercials as about the Packers or Steelers. The cost for a 30-second ad is estimated at a little more than $3 million, up from $2.97 million last year. If you're thinking about maybe getting your own ad in there, it's too late - Fox TV sold out all the ads for the game last October.

What do people get for that $3 million? More than 100 million viewers. The total was 106.5 million for last year's game between the Saints and the Colts, and with two of the NFL's glamour teams going at it this year, that number is expected to go up. In other words, companies like General Motors will be paying around 3 cents for each person watching their 30-second ad. Put that way, it sounds almost cheap.

And what will Fox TV get out of all this? One estimate has the network making nearly $300 million in ad sales from the Super Bowl. Fox won't confirm that, but it has said it will be the biggest money-making day in the network's history.

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