Monday, November 11, 2013

Americans Love Their Cash

This has been a great year for investors, with the S&P 500 Index up by 24 percent already. It might make sense that this would draw people back into the stock market, but according to a new survey from BlackRock, more than half of Americans' liquid assets are in cash or cash equivalents.

The survey found that 48 percent of the respondents' investable assets were in cash or in savings accounts. Another 12 percent is in money-market accounts or CDs. That leaves just 40 percent in return assets.

Furthermore, the survey respondents aren't rethinking their strategy in the wake of the market's strength. Half of those surveyed said that they had no plans to alter their asset allocations in the coming year - and a third said they planned to increase their cash holdings.

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