Friday of next week is Black Friday, traditionally the kickoff point for the holiday shopping season. Except that in recent years, the opening time for many retailers has been moved back to Thursday night, the evening of Thanksgiving. The question is, how may shoppers are willing to fight off turkey overload and start shopping Thursday night?
According to a survey from the National Retail Federation, there's a sizable amount of shoppers willing to do just that. In 2012, some 28 percent of Black Friday shoppers got to the stores before midnight on Thanksgiving night. That's up from just 10 percent shopping before midnight in 2010.
And of course, the starting time gets earlier every year. In 2012, 10 percent of holiday shoppers reported being in the store by 8:00 p.m. on Thanksgiving night, which was the first time that number was higher than zero.
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