Thursday, August 30, 2018

Stocks and Hurricanes

We're now heading into the thick of hurricane season, and various sectors of the market will be positively or negatively affected by the amount of severe weather we experience. But some of these effects are not as obvious as others.

Some of the market segments that react positively to preparation and recovery efforts include home-improvement retailers like Home Depot and Lowe’s, which typically see a boost in sales post-storm as damaged property is repaired. Grocery retailers often see a prestorm surge in sales as consumers stock up on necessities, and hotel companies benefit if people are forced into temporary lodging.

But the industry with the largest negative impact is branded apparel and footwear stocks, according to an analysis by Morgan Stanley. PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger, scored the highest possible “hurricane exposure score” in Morgan Stanley’s analysis, alongside Tiffany & Co. Dunkin’ Brands Group is also among the companies with high hurricane exposure: In the third quarter of 2017, there was a 120 basis-point drag on the doughnut company’s same-store sales because of hurricanes.

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