Here's an unfortunate gender gap: Women invest 40 percent less money than men do, according to a Wealthsimple survey. The investment app Acorns found that 57 percent of women didn’t invest anything in 2017, compared to just 44 percent of men.
It's not that they don't have any money. Women on average have about $156,000 in investable assets, compared to more than $200,000 for men. And women are less likely to feel in control of their financial futures than men (65 percent to 70 percent) and are less likely to feel like they know what steps to take next (60 percent versus 68 percent.)
The result: U.S. financial services firms that still focus their attention on wooing men lose almost $800 billion in investable assets from women. All these figures come from Kantar’s “Winning Over Women” report, released on Tuesday.